78% of social media users in the US Adults use Facebook regularly. APA (2019). are the largest age group, making up 25% of all users. Analysing the figure, it is clear that the daily time spending has grown positively in . Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Among respondents who said they avoided social media, most avoided Facebook (20%) and Twitter (12%) (Digitalcommerce360, 2020). YouTubes ad income grew by 43% year-over-year. Age: The largest age group is between the ages of 18 and 29 (42%). In 2020, 71% of heavy social media users reported feelings of loneliness, up from 53% in the previous year (CNBC, 2020). US social network user growth has slowed to a crawl, and that means the social platforms will compete fiercely for users and engagement. Coronavirus Consumer Survey. Social media favourites by age and gender. It is, however, clear that Facebook ads are an essential part of any marketing strategy. 18 TO 29 YEARS OLD 30 TO 49 50 TO 64 65 AND OLDER 84% said they used at least one social media site. How Can US Marketers Reach and Engage Social Media Users in 2022? Among US Pinterest users, 9% say they use the app at least once a day. April 13, 2022. They are working on including more complex advertisements and CRM interfaces. Pinterests social media demographic data is unique as their users are almost evenly split age-wise 18-29 (32%), 30-49 (34%) and the largest demo is 50-64 (38%). Moreover, businesses consider social media and marketing software as important tools in their digital marketing strategy. The average daily time spent on Youtube across all devices (mobile, desktop, laptop, connected TV) is 41.9 minutes (eMarketer, 2020). 49% of millennials reported that social media influenced them to overspend on experiences (Schwab, 2019). Active users: There are around 2 billion active monthly users. Daily Usage: About 63% of LinkedIn members log in at least once a week; 22% use the site every single day. Millennials and Gen Z are the most frequent users of social media platforms. State of play social media usage. Takeaways from LinkedIns 2022 demographics: According to conventional thinking, LinkedIn only appeals to an older demographic. A more recent estimate showed that there were 4.2 billion social media users at the start of 2021. Top 10 Social Media Statistics UK in 2022 There are 53 million active social media users in the UK, which is 77.9% of the UK population. 54% of millennials, 51% of Gen Zs, 48% of Gen X, and 36% of Baby Boomers access WhatsApp daily (GWI, 2021). Get your business started on Instagram. Privacy How are social media usage patterns changing in the US? Eastern Asia has the most social media users (26%) as of 2022. 50% of the total US population used YouTube for music consumption every week (Rain News, 2019). Content writer with 10+ years of experience. Meanwhile, 42% said their frequency of posting has increased during the pandemic (Digitalcommerce360, 2020). 2002: Friendster, a social networking and game site, is launched. Social media statistics for Indonesia in 2022. Central Africa has the least portion of social media users with 0.46%. Get social media resources and tips in your inbox weekly. Most popular social media apps in the US 2019, by session length. Retrieved from, Izea (2020). According to social media ex. Daily usage increased to 82 minutes from 38 minutes between May 2019 and February 2020 (TechCrunch, 2020). Pinterest's social media demographic data is unique as their users are almost evenly split age-wise 18-29 (32%), 30-49 (34%) and the largest demo is 50-64 (38%). How to effectively plan your social media campaigns step-by-step, The most important social media metrics to track, How to define and reach your target audience on social media, 20 must-know Facebook stats for marketers in 2022. As more and more brands get on board, were seeing influencers do the same. Average daily time spent on social media by US adults 2017-2022. Eastern Asia has the most social media users (26%) as of 2022. Retrieved from, Schomer (2020). Although Pinterest is largely considered female-dominated, the platform saw a surprising spike in male users during 2021. 2003: LinkedIn, a business-oriented social networking platform, is launched. Advertisement expenditures are estimated to grow at an 11.24% annual rate (CAGR 2022-2027), resulting in a market volume of US$384.90 billion by 2027. According to Pew Research's most recent social media fact sheet, 69% of adults between 50-64 and 40% of those above 65 use social media. Retrieved from, Instagram (n.d.). The platforms core user base of 400+ Pinners continues to hold steady (and ad revenues are actually up from where they were a couple of years ago). members log in at least once a week; 22% use the site every single day. In the meantime, if you are looking to take advantage of this communication channel for your business, you may want tolearn more about social selling and keep tabs on the latest trends in social media. Gender: 54% males and 46% females. Age: 15-35-year-olds. Users and advertisers use the platform despite the recent controversy and new competitors. Below is our list of must-know social media demographics for 2022 (and beyond). Do you know which networks are most important to your target audience? TikTok continues to draw influencers away from Instagram. Loneliness is on the rise and younger workers and social media users feel it most, Cigna survey finds. 73% said they used at least one social media site. Sweepstakes begins on Thursday, November 10th, 2022 at 12:00 p.m. Eastern Time ("ET") and ends on Saturday, November 12th, 2022 . Download the Sprout Social app for IOS Devices in the Apple App store. Age: 1019-year-olds are the largest age group, making up 25% of all users. Among US Snapchat users, 59% say they access the app daily, 21% use it weekly, and 19% use it less frequently (Pew Research, 2021). 92.1% of internet users connect via mobile. The average Instagram visit lasts 7 minutes 37 seconds with about 11 pages visited per session (Similarweb-Instagram, 2021). Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. In 2019 and 2020, internet users worldwide spent on average 145 minutes (2 hours 41 minutes) per day on social media, up from 142 minutes in 2018 (Statista, 2021). We may, however, see a different turn of events since the platform now has a new owner. Time spent on Tiktok by US users grew 375% year-over-year in 2020 and among children under 15, daily usage increased to 82 minutes from 38 minutes between May 2019 and February 2020. Retrieved from, Iqbal (2021). 200 million Instagram users visit at least one business profile daily (Instagram, n.d.). This number is expected to reach 4.41 billion in 2025. 81% said they used at least one social media site. Curious about new opportunities to cross-post your content? Messaging Apps: Average Usage Time Around the World. The global penetration rate of social media is 58.4%. Average Time Spent per Day by US Adult Users on Select Social Media Platforms, 2022 (minutes), US Social Network Users, 2020-2025 (millions and % change), Social Networks: Average Time Spent by Users in the US, 2020-2024 (hrs:mins per day among social network users and % change), Average Time Spent per Day on Social Networks by US Adults, 2019-2024 (minutes and % of total daily media time), Share of Daily Time US Adults Spend Watching Video on Social Networks, 2019-2024 (% of total time spent with social networks), How Much Time Do US Adults Spend Watching Video on Social Networks per Day? That sums up to about 4.9 hours per week or almost 255 hours per year (eMarketer, 2020). Social media is used by 85% of the worlds 5.27 billion mobile phone users. Visit Pew Research Center to read the data in full In February 2012, 81% of U.S. adults ages 18-29 said they use at least one social media site. Data shows that the population of Singapore increased by 0.8% (47,000) between 2021 and 2022. 10 Youtube Stats Every Marketer Should Know in 2021. Of course, time spent on social media by country varies. Reels are also popular, but they couldnt halt TikToks progress in 2021. Learn more, Advertising Targeting: Manage Your Social Ads Easily From One Place Pt. LinkedIn claims to be the #1 social network for generating leads. Contact Sales: Phone 1-800-405-0844 It's also worth highlighting that TikTok is considerably more popular amongst younger users. According to recent research studying social media usage statistics by age, as of 2021, US adults from 18 to 29 are the biggest users of social media. YouTube is the most used social media platform in Singapore with a penetration rate of 88.7% and 5.08 million active users as of early 2022 WhatsApp is the favorite social media network of 31.1% of internet users in Singapore On average, 50% of Singaporeans that use social media are female and 50% are male across all platforms Exportable files for easy reading, analysis and sharing. 86% use Facebook, 67% of them use Instagram, 34% of them use Pinterest, 38% of them use Twitter, 25% use LinkedIn 62% use SnapChat, when it comes to Reddit; 45% use it and 27% use TikTok. Retrieved from, Auxier (2020). Active users: Approximately 810 million people use the platform every month. 2006: Twitter is Launched. These are the top social media usage statistics 2022 for all marketers and companies to know in 2022. Active users: 211 million active users on a daily basis. Digital 2020: October Global Statshot. They stand in stark contrast to those of older age groups. Analysis of Features, Types, Benefits and Pricing, 5 Top Uses of Project Management Software: How To Benefit from Them. Kids now spend nearly as much time watching Tiktok as Youtube in US, UK, and Spain. Social media has become so ingrained in peoples lives that its hard to imagine a world without it. To make things easier, we have created a table with nineteen different world regions and their share of social media users as of 2022: 54% of men and 46% of women make up the global social media users as of 2022. Retrieved from, Kemp (2021). Takeaways from Instagram demographics for 2022: In only three years, the platforms user base has grown from 1 to 2 billion. The average session duration on Facebook is 4.82 minutes (Verto Analytics, 2019).
Grip Shelf Liner Dollar Tree, Bamboo Ink Plus Vs Bamboo Ink, Jiva Beach Resort Website, Group Benefit Services Provider Portal, Virtual Fitting Room For E Commerce, Independence Administrators Claims Mailing Address, Hybe New Girl Group Name,