This is due to clickable stories which leaves an audience uneducated and uninformed. There is no trick that will keep the gatekeeper and the decision-maker from getting annoyed by you, which isn't good if you're hoping to make a sale. Being the gatekeeper is arguably the most important role an executive assistant plays. You have the authority to turn down meeting requests that dont align with your executives goals or schedule. Pro-tip: There are hundreds of articles circulating the web that give sales teams advice on how to get past gatekeepers. Getting Through Different Types of Gatekeepers. CEOs and other key leaders in companies are typically very busy. This all comes down to the publics need for credibility. They are typically the first people you encounter when you call or visit an officethe receptionist, secretary, or executive assistant, for instance. Tap here to review the details. JNews WordPress Newspaper Magazine Blog AMP Theme, Legendary City News Bureau editor Paul Zimbrakos dies at 86, EXCLUSIVE: The Cast Is Set For Adaptive Studios Sci-Fi Comedy Series Stellar People + Pluto TV. This cookie is set by GDPR Cookie Consent plugin. Shoemaker, P. J., & Vos, T. P. (2009). Hanna Jemima Yopyop. Without assistance in prioritization, executives can easily become inundated with meetings they don't need. Click bait: Forward-reference as lure in online news headlines. To keep things working without any kind of conflict, we are introduced to four theories that mass media uses. You also have the option to opt-out of these cookies. Peacock (2016) referred to the fact that clickbait may well be the death of journalism and good journalism is becoming systematically obscured. Dont be afraid to say no. (2016, September 11). This is understandable if you consider that salespeople frequently resort to trickery or outright lying to get past gatekeepers to reach the decision-maker. Don't try to get past them; let them do their job and arrange an appointment for you to see the decision-maker. Peacock, C. (Producer). These roles contribute negatively to the group . 3). On the basis of an online survey conducted among young Chinese adults, this study examines how the association between media usage and political trust can be explained by three factors: the mediating roles of the perceived credibility of traditional and social media; the moderating roles of trust in sources - media and non-media sources alike; and Chinese Communist Party (CCP) membership. Professional roles and news construction: a media sociology conceptualization of journalists role conception and performance. Salespeople should be aware of the type of gatekeeper they're talking to so they can tailor their approach accordingly. A recent poll expressed that 62% of US Adults receive their news from social media, and with the fake news epidemic surrounding the 2016 American elections, Trump would have never been elected if it wasnt for the fake articles which controlled the polls (Allcott & Gentzkow, 2017). It's the person responsible for deciding who can get through to the decision-maker, with the goal of preventing interruption from bothersome visitors and callers. Therefore, we need gatekeepers to help dissect this, and bring out the truth in the news, and create an honest public sphere, which can control professional standards. Heinonenn (2011), expressed that there is a need to safeguard these journalists professions and statuses among the media brand. Understanding your executives preferences will help you effectively manage his or her calendar. You can read the details below. The affordance effect: Gatekeeping and (non)reciprocal journalism on Twitter. We've encountered a problem, please try again. The SlideShare family just got bigger. Knowing what projects and initiatives are most important will help you make more informed decisions about who gets through to your executive. As the name suggests, the media is meant to have the public's interests met through its work. For instance, in countries marred by corruption, nepotism and other vices from the government in power, the media holds the government . A good gatekeeper is intuitive and can detect an unimportant interruption quickly. If you want to go above and beyond, consider doing additional research on the company or person requesting your executives time. With todays fast-paced and competitive media environment, there has been a significant rise of these social media channels, creating outlets where anyone and everyone can be a journalist. It means that you intentionally filter requests, letting through what is important and politely declining what is not. The public need reliable sources that they can gain news and information from. If the audience is not well versed in the difference between fact and fiction, they will believe anything they hear in the public sphere. AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017, Pew Research Center's Internet & American Life Project, Harry Surden - Artificial Intelligence and Law Overview, How does CRM help in marketing l NeoDove.pdf, TUTORIAL 6 Understanding value proposition.pdf, Crawl Capacity Management - Melb SEO Meetup - Nov 2022, Materi Perlindungan Konsumen di Era Digital_Bapak Andrijanto.pdf, unit_1___week_1_Digital_Marketing_-_intro_to_digital_marketing_slides.pptx, Tips To Choose an SEM Company In Singapore, No public clipboards found for this slide. The increasing audience participation with news construction, has created reciprocal journalism. This cookie is set by GDPR Cookie Consent plugin. Although the public need to remember that journalists are inhabitants of their own society, which objects them to outside and inside burdens and pressures, which they have to maintain (Hellmueller & Mellado, 2015). These pressures are usually proposed upon them by higher influences within their media organisations and the audiences who participate within these public spheres. Save my name, email, and website in this browser for the next time I comment. The alternative is to antagonize them to the point that you'll have no chance of ever speaking to the decision-maker. Follow. Clickbait takes up majority of the articles on social media, which target particular audiences to get more clicks on their page or more likes. With todays fast-paced and competitive media environment, these social media channels have seen a significant rise, creating outlets where anyone can be a journalist. Acquire and maintain a working knowledge of relevant laws, regulations, policies, standards, or procedures. Gatekeepers ultimately craft and conduct what is being published to the masses, therefore they determine what is to become the publics social reality, and their view of the world (Shoemaker & Vos, 2009). Looks like youve clipped this slide to already. Make sure that you have an understanding of how many meetings your executive would like to have every day, what time of day she or he is most productive in meetings, and so on. She has her BA in Strategic Communications from the University of Minnesota and now resides in Northern Montana. (2016, September 6). Watchdog/Gate keeping. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. doi:10.1016/j.chb.2016.09.020, Heinonen, A. Colin Peacock (2016) commented on the rise of clickbait within our media environment, as he explained that, the need to attract as big an audience as possible online, it encourages the media to give pride of place to some pretty cheap and nasty stuff sometimes, which may be fun, but it doesnt make them look too flash, but it is more of a struggle to sustain the stuff of substance, which really does.. doi:10.15581/003.28.3.111. Groshek and Tandoc (2016) explains this within their article: There is need for gatekeeping journalists, especially due to the high consumption rates of clickbait, fake news and non-journalistic social media pages. Content Analysis Hindu Vs Toi Vs Telegraph. The need for gatekeeping in todays media environment is stronger than ever, as there needs to be an honest public sphere which provides academic, cultural, historic, and ethical news, which has been filtered through by gatekeeping journalists. The gatekeeper role is what the name suggests you protect your executive from the flood of people and their requests that can slowly eat away her or his time. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. As an EA, your primary goal is to help your executive be successful. In recent years, the distinction between determining who the medias audiences are and who the journalists are in todays society has increasingly muddied. The Gatekeeping Theory: Gate + Keeping = gatekeeping is the control of what information goes in media to reach the public. This is because professional journalists need to assert control over news construction, as there needs to be a regulated system which audiences can access for educational and topical news (Groshek & Tandoc, 2016). We also use third-party cookies that help us analyze and understand how you use this website. This attributes to journalists protecting their work and autonomy from pressure of the audience (Groeshek & Tandoc, 2016). You need to sell them, then give them some time to sell you to the boss. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. Ask follow-up questions to determine if the request is worth your executives time. It all boils down to the publics desire for trustworthiness. Hanna Jemima G. Yopyop. Gatekeeping theory. These cookies track visitors across websites and collect information to provide customized ads. These mass media era based organisations rely around clicks to secure itself a place within this environment. The gatekeeper screens calls and visitors, typically deflecting ones they believe are unimportant. They are typically the first people you encounter when you call or visit an officethe receptionist, secretary, or executive assistant, for instance. The best way you can contribute to your executives success is by ensuring there is time in her or his calendar for the meetings and activities that really matter. Some executive assistants and administrative professionals sit at reception or outside of their executives office, incorporating a physical element to the role. Anyone who isn't calling to complain or to buy something, but instead wants something for themselves, such as a salesperson, is denied access. In arestaurant, it may be the matred'. Group building and support roles are those roles that are related to encouraging the social development of the group. THE ERA OF CLICKS. Protecting your executives time will help to ensure her or his success, thereby increasing your value and solidifying your position. In recent years, there has been blurred lines between establishing who the media audiences are and who the journalists are in todays society. Journal of Pragmatics, 76, 87100. Gatekeeping describes the process by which news stories are filtered by journalists and editors for dispersal in any medium. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. The main goal of this research was to establish a baseline for measuring and conceptualizing the gatekeeping influence of professional news organizations social media editors. 1 like 4,984 views. Negotiate contracts for services or supplies. Audiences have grown accustomed to the fast-paced and competitive nature of breaking news, and they sometimes fail to recognize that what has published in the media is not always accurate and reliable. Download Now. Mona Grace Camposano This BuzzFeed page as shown below, has no news worthy content, although this is what is being exposed within online sources and if audiences are not critical with the information they are receiving, they then interpret these media clickbait articles as relevant and resourceful news. Retrieved from https://www.reddit.com/r/nottheonion/comments/2ll4cl/we_dont_do_clickbait_insists_buzzfeed/. A secretary who controls who gets an appointment with a president of the company is an example of a gatekeeper. Facebook and similar social media pages content, is relayed among users with no gatekeepers to help filter, fact-check and edit information which is spreading through these environments (Allcott & Gentzkow, 2017). The cookies is used to store the user consent for the cookies in the category "Necessary". Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. When you visit the site, Dotdash Meredith and its partners may store or retrieve information on your browser, mostly in the form of cookies. The gatekeeper's role is to prevent them from spending unwanted time talking with people who won't help them with their business objectives. For example, a parent might act as a gatekeeper for their child, or a wife might do it for her husband. Gatekeepers Social media and fake news in the 2016 election. Q&A: Jonathan Biggins on Talk. Gatekeepers require a media environment that distinguishes the relationship between journalists and the public while providing newsworthy, in-depth, and honest reporting. Your goal should be to gain their cooperation so your sale is far easier to close. Stuff of substance in a clickbait climate [Radio broadcast]. Other EAs are digital gatekeepers. This website uses cookies to ensure you get the best experience on our website. Instead, it's better to treat the gatekeeper professionally and with respect. B2Bgatekeepers, such asreceptionists and secretaries, are typically responsible for taking all general phone calls for the office and setting appointments. Free access to premium services like Tuneln, Mubi and more. You never know when you may run into the person again, or when your executive may develop a business relationship with that person down the road. The rate of media consumption and the influence of fake news and clickbait articles indulges and influences the public, and if they are not critical enough with the websites, articles, facts and information being exposed to them, then they will try to make truth of the world from these fabricated news outlets. The best way you can contribute to your executive's success is by ensuring . For a salesperson, interacting with gatekeepers of various kinds is a key skill to develop. Why BuzzFeed Doesnt Do Clickbait. The audience wants to know that what they are reading is accurate and honest, and because a journalists traditional role is to serve the public and uphold ethical standards, gatekeeping is still important in todays diverse media environment. It's best to treat these kinds of gatekeepers as extensions of the decision-maker. We've updated our privacy policy. We relied on aggregated engagement statistics cause the fact that data on individual user engagement with news items is generally not available due to privacy concerns. Make improvements, solve problems, or take corrective action when problems arise. A project report on comparative analysis of the new indian express, times of News values, gatekeeping, framing, agenda-setting and peace journalism, Irresistible content for immovable prospects, How To Build Amazing Products Through Customer Feedback. Clipping is a handy way to collect important slides you want to go back to later. Reddit. Learn on the go with our new app. Media A good gatekeeper will vet any requests before they get through to her or his executive. Taking on the gatekeeper role doesnt necessarily mean that you stop someone from reaching the executive you support. Love podcasts or audiobooks? According to the Westley Mclean model of the editorial function, gatekeeping is described as the role of the . (2016, September 14). In todays media environment, the role of a gatekeeper within journalism is critical. The public requires trustworthy, intelligent, and relevant news sources, prompting a push to de-regulate clickbait and fake news in the media. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. The Role of Therefore, why do we need gatekeeper journalists anymore? The Role of Media Gatekeepers. Retrieved from http://www.gallup.com/poll/195542/americans-trust-mass-media-sinks-new-low.aspx, Sydney Theatre Company. Your email address will not be published. The problem with these online headlines, is that audiences can perceive them as relevant and reliable news sources when they are most likely not, for example Buzzfeed or theedge.co.nz. The number one tip to be a great gatekeeper is to make sure you are aligned with your executive and have a solid understanding of her or his priorities. The cookie is used to store the user consent for the cookies in the category "Other. Working at Student at Polytechnic University of the Philippines. Although, given the ever-changing media environment, the studies of the nature of journalism and the evolution surrounding it, it is unclear the future of journalism, due to the digital era (Steensen & Ahva, 2014), therefore we cannot conclude that these fake news and clickbait articles will lead journalism to expire. Marketing Education. Without assistance in prioritization, executives can easily become inundated with meetings they dont need. Audiences have become too used to this fast-paced and competitive environment of breaking news and sometimes lack understanding, that what is published into the media is not always reliable and honest. This can give you further insight, as well as allow you to provide more context to your executive before she or he takes the meeting. BuzzFeed was created within the internet era, therefore did not have to adapt to an online social environment, thus their behaviours are fundamentally different to media legacy journalists or organisations which has struggled within this shift. (Groshek & Tandoc, 2016, p. 205). In a recent poll on Gallup, American citizens trust within the mass media has dropped to an all-time low of 32% confidence within the media. 1. If the audience is not educated enough on fact from fiction, then they only believe these messages they are receiving in this public sphere. An executive assistant must protect her or his executives time in order to ensure the most important projects stay on track. Investment Dealers and their Approved Persons are gatekeepers to the capital markets, given that they manage the point of entry for both investors and issuers. Gatekeepers are there to block unwanted callers or visitors from getting to key decision-makers in the business. But opting out of some of these cookies may affect your browsing experience. Participatory Journalism. Without the need for gatekeepers, fake news is pumped into our media system and public sphere. New York: Routledge, Taylor & Francis Group. These cookies will be stored in your browser only with your consent. As an executive assistant, you are likely scheduling meetings for the executive you support. Salespeople should be aware of the type of gatekeeper they're talking to so they . Biggins (2016) drew on this, and expressed, The media today has collective ADHD; by constantly skimming the surface we rarely find out whats happening underneath until its too late. (para. These cookies ensure basic functionalities and security features of the website, anonymously. This can trap audiences in a social media environment, for example Facebook, which currently circulates clickbait articles. So, why do we require gatekeeper journalists any longer? The public need reliable, intelligent and relevant sources which they can go to for news, thus creating a push to try and deregulate clickbait and fake news within the media. Individualistic roles are generally the less desireable roles. Fake news has created a lot of social and economic costs, as it is problematic for consumers who believe everything they read, thus making it harder for them to interpret the world truthfully and this then has an effect on them voting in the election (Allcott & Gentzkow, 2017).
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