Pew Research Center does not take policy positions. Most students also find it helpful for expresstheir feelings and thoughts. According to data published by Personal Money Service, Gen Z users (aged 13-19) prefer seeing real people rather than celebrities in their ads. , its important to understand the demographics, starting with the amount of social media usage by age. (+1) 202-419-4372 | Media Inquiries. And YouTube and Reddit were the only two platforms measured that saw statistically significant growth since 2019, when the Center last polled on this topic via a phone survey. Oberlo uses cookies to provide necessary site functionality and improve your experience. Reddit is visited by 57% of its users every day, even if only 9% of people use it. The Pew Research Centre found that 40% of those aged 30-49 use social media as a news source, compared with 26% of 50-to-64-year-olds and just 25% of those aged 18-29. By 2011 that share had risen to half of all Americans, and today 72% of the public uses some type of social media. It is a subsidiary of The Pew Charitable Trusts. Despite a string of controversies and the publics relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site a share that has remained relatively stable over the past five years, according to a new Pew Research Center survey of U.S. adults. YouTube is the most popular social media with this generation, 85% of people from this age group claim that they use YouTube. The data analyzing social media usage by age also shows that the second-largest age group active on social sites is 30 to 49. Some 84% of adults ages 18 to 29 say they ever use any social media sites, which is similar to the share of those ages 30 to 49 who say this (81%). With this age group, growing up with Facebook meant that other than YouTube, it is their most used social media site. Its no wonder that YouTube is the 2nd most popular website. Visit Pew Research Center to read the data in full. 45% said they used at least one social media site. These findings come from a nationally representative survey of 1,502 U.S. adults conducted via telephone Jan. 25-Feb.8, 2021. Pew Research Center does not take policy positions. According to Pew Research's most recent social media fact sheet, 69% of adults between 50-64 and 40% of those above 65 use social media. We can limit our social media use by exercising, starting habits to build healthy sleep patterns, doing an outdoor activity of our interest . Age distribution Internet penetration stands at 41% today but it's surprising to see that the country's average age (27.1 years) is more or less reflected on social media as well. Here are thequestions usedfor this report, along with responses, anditsmethodology. TikTok an app for sharing short videos is used by 21% of Americans, while 13% say they use the neighborhood-focused platform Nextdoor. For the older generations Facebook usage has pretty much remained constant as they are not interested in the new socials. Age: The 25-34-year-old demographic is the largest, taking about 31.5% of all Facebook users. (This was the first year the Center asked about TikTok via a phone poll and the first time it has surveyed about Nextdoor.). (+1) 202-419-4300 | Main Teenage Facebook usage continues to decline in the US, and it is projected to lose 2.2 million users ages 12-17 by 2022. The Use of Social Media by College Students in the United States. The next closest one being Facebook which is however slowly but surely losing users to its newer counterparts among the younger generations. The next most popular social media for this age group is Instagram, with a usage rate of 72%, 69% use SnapChat, 51% are on Facebook, 32% use Twitter and 7% are on Reddit. Here's a breakdown of the most recent data we could find on how much average time is spent on social media by continent: North America: 2 hours and 6 minutes South America: 3 hours and 24 minutes Africa: 3 hours and 10 minutes Europe: 1 hour and 15 minutes Asia/Oceania: 2 hours and 16 minutes While 65% of adults ages 18 to 29 report using Snapchat, just 2% of those 65 and older do so a difference of 63 percentage points. Today Meta, formerly known as Facebook, owns a . KEY STAT: Facebook will maintain the top position for social media usage in Canada, with 21.1 million monthly users this year. Jabulani Sithole. Here's the breakdown by age for American adults in 2021, based on data from Pew Research Center. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Marketing 101 is a marketing consultancy born from a furloughed marketer giving free support to businesses throughout the C-19 pandemic. That share falls to 78% among those ages 30 to 49, to 64% among those ages 50 to 64 and to 37% among . Keep these social media statistics in mind as you create your social media plan this year! By comparison, Twitter is used less frequently, with fewer than half of its users (46%) saying they visit the site daily. Using the information pro what is the expected value for Twitter users aged 40 . Social media use by age . Facebook ranks third, with 70%, ahead of Snapchat, with 65%. 52.3% of social media results come from millennials. As always, their responses are incorporated into the general population figures throughout this report. As social media usage has become increasingly widespread, . 13 expert perspectives By comparison, age gaps between the youngest and oldest Americans are narrower for Facebook. Some 88% of 18- to 29-year-olds indicate that they use any form of social media. (+1) 202-857-8562 | Fax Snapchat demographic data and usage Number of monthly active users: 319 million Largest age group: 15-25 (48%) The favorite social network of this group of users is YouTube, which 91% of them use. Gender: 43% of the users are female, while 57% are male. 60% of Snapchat users visit daily. Explore the patterns and trends shaping the social media landscape over the past decade below. Where To Find Us 4550 Montgomery Avenue Bethesda, Maryland, 20814 (240) 482-8260 Studies in recent years and especially since the beginning of the COVID-19 pandemic have shown a significant increase in the problematic use of computer games and social media. Usage of the major social media platforms varies by factors such as age, gender and educational attainment. Note: Respondents who did not give an answer are not shown. Numbers, Facts and Trends Shaping Your World. By. A new report from emarketer on social media usage found that Facebook is still the most used platform among all age groups - with the exception of teenagers. Due to a limited sample size, figures for those ages 25 to 29 cannot be reported on separately. Those that do prefer Facebook and YouTube, which are frequented by around half of the users in this age group. This represents a broader trend that extends beyond the past two years in which the rapid adoption of most of these sites and apps seen in the last decade has slowed. At one point it 2015 SnapChat even had more users than Facebook did! The aim of . Social Media Capital. Daily usage of social media by the platform in Canada looks like this: Up to 79% of Facebook users visit the platform daily. The social media age has had a profound impact on today's youth. This demonstrates the ease with which mobile phones may be used to access social media. Source: Survey of U.S. adults conducted Jan. 25-Feb. 8, 2021. Social media is now more popular than ever, currently almost half of the world wide population (3.2 billion people) are using some sort of social media. No report of the Pew Research Center was affected by this change. A majority of 18- to 29-year-olds use Instagram (71%) or Snapchat (65%), while roughly half use TikTok. However, the median age of starting to use social media was 14 years old. White and Black adults include those who report being only one race and are not Hispanic. 81% said they used at least one social media site. Social media penetration in the UK is 66%, . Fully 95% of those 18 to 29 say they use the platform, along with 91% of those 30 to 49 and 83% of adults 50 to 64. In China, 70% of social media users are under the age of 35 (30% are between 26 and 30), Internet users spend five to six more hours online per week than Americans and an average of almost 90 minutes per day on social networks, and 38% of consumers make product purchase decisions based on recommendations they read on social networks. The only other social media with a usage rate of over 50% for this generation is unsurprisingly Facebook being at 51%, 23% are on Instagram, 27% use Pinterest, 17% are Twitter users, 6% are Reddit users, 14% are TikTok users and 9% are on SnapChat. Nearly 80% of 30- to 49-year-olds and nearly 65% of 50- to 64-year-olds also use social media, as compared to 88% of 18- to 29-year-olds. This is the most active age group when it comes to social media usage. All reports and blog posts related to social media. 18.1% of people between the ages of 18-24 use Facebook. Similarly, the respective shares of Americans who report using Instagram, Pinterest, LinkedIn, Snapchat, Twitter and WhatsApp are statistically unchanged since 2019. Kids should not be under the age of the social media platform's limit, which is 13 in most cases. Reddit was the only other platform polled about that experienced statistically significant growth during this time period increasing from 11% in 2019 to 18% today. Family & Relationships Economy & Work Science Internet & Technology News Habits & Media Methodological Research Full topic list. studying social media usage statistics by age, as of 2021, US adults from 18 to 29 are the biggest users of social media. Published by S. Dixon , Mar 29, 2022 As of January 2021, it was found that women in the age group of 25 to 34 years accounted for 13 percent of social media users in Canada, compared to 12.7. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. Usage: During the COVID-19 pandemic Amount of usage by minors. In February 2012, 81% of U.S. adults ages 18-29 said they use at least one social media site. Read our research on: Election 2022 | Economy | Abortion | Russia | COVID-19, 1615 L St. NW, Suite 800Washington, DC 20036USA Brazil's most active market is between 18-44 with a preference for the same three platforms as Colombians. By comparison, among Baby Boomers only. (+1) 202-419-4300 | Main (+1) 202-857-8562 | Fax (+1) 202-419-4372 | Media Inquiries. Subject to all federal, state and local laws, regulations, and ordinances. The data analyzing social media usage by age also shows that the second-largest age group active on social sites is 30 to 49. X27 ; s most active age group different age groups ; Feedback ; Statcounter global Stats the use of sites! 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